STRATEGIC PLANNING IS THE MOST CRITICAL STEP FOR ANY COMPANY PARTICIPATING IN THE MEDICAL TOURISM INDUSTRY.
SUCCESSFUL MEDICAL TOURISM STRATEGIC PLAN SHOULD DEFINE:
Your key products and services for medical tourism business
Your realistic medical tourism business goals and strategies
Your target markets and customers
Your specific unique customer value proposition that others don’t offer
Your business processes to manage all aspects of medical tourism related operations
ARE YOU READY FOR MEDICAL TOURISM BUSINESS?
TAKE A MEDICAL TOURISM READINESS ASSESSMENT
Strategic planning is key to the successful operation of an enterprise. It is the blueprint for operations, sales & marketing and the communication method with stakeholders including customers, investors, employees & business processes.
MEDICAL TOURISM BUSINESS PLAN
The Medical Tourism Business Plan describes the business goals and objectives, market potential, targets, strategies, budgets.
MEDICAL TOURISM INDUSTRY BENCHMARKS
Compare your products and services, pricing, sales & marketing approaches, operational business processes to industry best practices, competitors and other similar organizations in the medical tourism industry. medical tourism industry.
MEDICAL TOURISM CONSUMER NEED ANALYSIS
Determine your target customer’s preferences and habits, pricing, product and services demand in the target markets, demographics and experiences, market feasibility, and specific market’s strengths and weaknesses.
MEDICAL TOURISM GO-TO MARKET STRATEGY
Going to market with an international product or service requires planning and taking advantage of the most effective channels. Customized marketing solutions are needed in order to ensure quick and successful launch specifically to your target customers.
MEDICAL TOURISM MARKETING STRATEGY & PLAN
The medical tourism marketing plan includes understanding specific media to market products, messaging, deep content development, and distributing the content to target media.
MEDICAL TOURISM INTERNATIONAL DEPARTMENT ORGANIZATIONAL INFRASTRUCTURE SETUP
To be able to cater to your customers, your processes need to be aligned and functional, specifically from international standards point of view. The intricate process can be adapted to fit specifically your organizational and resource needs to ensure quality from end-to-end.
MEDICAL TOURISM MARKET ANALYSIS & RESEARCH
Evaluate the realities of the future market by gaining an understanding of opportunities and threats as they…
MEDICAL TOURISM FINANCIAL & BUDGETARY PLAN
The financial plan is strictly connected to all the components of the medical tourism business plan. Planning financial resources for medical tourism can be much easier with a plan that takes into account the focus and goals of the company for medical tourism.
BENEFITS OF MEDICAL TOURISM STRATEGIC PLANNING
Return on Investment: speed to market and avoiding common expensive mistakes
Decision Support Tool: a tool that defines feasibility and resource requirements for critical decisions which will eventually optimize cost
Communications: increases inter- & intra- enterprise collaboration and stakeholder buy-in
Industry Best Practices: leveraging lessons learned and proven industry solutions which are executable
Focused Program: avoids “Program of the Month” syndrome – create a structured path forward
LET US HELP YOU DEVELOP YOUR STRATEGIC PLAN TO EXCEL IN THE MEDICAL TOURISM MARKET…
